Papers - Natural

Andrew Dustan, Juan Manuel Hernandez-Agramonte, Stanislao Maldonado

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We study how non-monetary incentives, motivated by recent advances in behavioral economics, affect civil servant performance in a context where state capacity is weak. We collaborated with a government agency in Peru to experimentally vary the context of text messages targeted to civil servants in charge of a school maintenance program. These messages incorporated behavioral insights in dimensions related to information provision, social norms, and weak forms of monitoring and auditing. We find that these messages are a very cost-effective strategy to enforce compliance with national policies among civil servants. We further study the role of social norms and the salience of social benefits in a follow-up experiment and explore the external validity or our original results by implementing a related experiment with civil servants from a different national program. The findings of these new experiments support our original results and provide additional insights regarding the context in which these incentives may work. Our results highlight the importance of carefully designed non-monetary incentives as a tool to improve civil servant performance when the state lacks institutional mechanisms to enforce compliance.

Alec Brandon, John A List, Robert D Metcalfe, Michael K Price, Florian Rundhammer

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This study considers the response of household electricity consumption to social nudges during peak load events. Our investigation considers two social nudges. The first targets conservation during peak load events, while the second promotes aggregate conservation. Using data from a natural field experiment with 42,100 households, we find that both social nudges reduce peak load electricity consumption by 2 to 4% when implemented in isolation and by nearly 7% when implemented in combination. These findings suggest an important role for social nudges in the regulation of electricity markets and a limited role for crowd out effects.

Syon Bhanot, Gordon Kraft-Todd, David Rand, Erez Yoeli

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We partnered with the School District of Philadelphia (SDP) to run a randomized experiment testing interventions to increase teacher participation in an annual feedback survey, an uncompensated task that requires a teacher's time but helps the educational system overall. Our experiment varied the nature of the incentive scheme used, and the associated messaging. In the experiment, all 8,062 active teachers in the SDP were randomly assigned to receive one of four emails using a 2x2 experimental design; specifically, teachers received a lottery-based financial incentive to complete the survey that was either "personal" (a chance to win one of fifteen $100 gift cards for themselves) or "social" (a chance to win one of fifteen $100 gift cards for supplies for their students), and also received email messaging that either did or did not make salient their identity as an educator. Despite abundant statistical power, we find no discernible differences across our conditions on survey completion rates. One implication of these null results is that from a public administration perspective, social rewards may be preferable since funds used for this purpose by school districts go directly to students (through increased expenditure on student supplies), and do not seem less efficacious than personal financial incentives for teachers.

Andreas Leibbrandt, John A List

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Labor force composition and the allocation of talent remain of vital import to modern economies. For their part, governments and companies around the globe have implemented equal employment opportunity (EEO) regulations to influence labor market flows. Even though such regulations are pervasive, surprisingly little is known about their impacts. We use a natural field experiment conducted across 10 U.S. cities to investigate if EEO statements in job advertisements affect the first step in the employment process, application rates. Making use of data from nearly 2,500 job seekers, we find considerable policy effects, but in an unexpected direction: the presence of an EEO statement dampens rather than encourages racial minorities willingness to apply for jobs. Importantly, the effects are particularly pronounced for educated job seekers and in cities with white majority populations. Complementary survey evidence suggests the underlying mechanism at work is "tokenism", revealing that EEO statements backfire because racial minorities avoid environments in which they are perceived as regulatory, or symbolic, hires rather than being hired on their own merits. Beyond their practical and theoretical importance, our results highlight how field experiments can significantly improve policy making. In this case, if one goal of EEO regulations is to enhance the pool of minority applicants, then it is not working.

Maria De Paola, Francesca Gioia, Vincenzo Scoppa

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We ran a field experiment to investigate whether individual performance in teams depends on the gender of the leader. About 430 students from an Italian University took an intermediate exam that was partly evaluated on the basis of teamwork. Students were randomly matched in teams of three and in each team we randomly chose a leader with the task of coordinating the work of the team. We find a positive and significant effect of female leadership on team performance. This effect is driven by the higher performance of team members in female led teams rather than due to an improvement in the leader's performance. We also find that, in spite of the higher performance of female led teams, male members tend to evaluate female leaders as less effective, whereas female members are more sympathetic towards them.

Laura Forastiere, Patrizia Lattarulo, Marco Mariani, Fabrizia Mealli, Laura Razzolini

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This paper revisits results from a field experiment conducted in Florence, Italy to study the effects of incentives offered to high school teens to motivate them to visit art museums and to identify best practices to transform this behavior into a long run cultural consumption. Students belonging to a first group of classes receive a flier with basic information and opening hours of a main museum in Florence, Palazzo Vecchio. Students in a second group of classes receive the flyer and a short presentation conducted by an art expert. Students in a third group of classes, in addition to the flyer and the presentation, receive also a nonfinancial reward in the form of extra-credit points towards their school grade. Taking a Principal Stratification approach, we explore the causal pathways that may lead students to increase their future museum attendance. Within the strata defined by compliance to the three forms of encouragement, we estimate associative and dissociative principal causal effects, that is, effects of the encouragement on the primary outcome, long run cultural consumption, that are associative or dissociative with respect to the effects of the encouragements on the Palazzo Vecchio visit. This analysis allows to interpret these effects as ascribable either to the encouragements, or to the museum visits, or to classroom spillovers. To face identification issues, estimation is performed with Bayesian inferential methods using hierarchical models to account for clustering. The main findings of the analysis are as follows: what seems to matter the most is the motivational incentive (i.e., the presentation), rather than the induced experience, i.e., the Palazzo Vecchio visit.

Omar Isaac Asensio, Magali A Delmas

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Little is known about the effect of message framing on conservation behavior over time. In a randomized controlled trial with residential households, we use advanced metering and information technologies to test how different messages about household energy use impact the dynamics of conservation behavior down to the appliance level. Our results, based on 374 million panel observations of kilowatt-hour (kWh) electricity consumption for 118 households over 9 months, show that differences in behavioral responses due to message framing become more significant over time. We find that a health-based frame, in which households consider the human health effects of their marginal electricity use, induced persistent energy savings behavior of 8-10% over 100 days; whereas a more traditional cost savings frame, drove sharp attenuation of treatment effects after 2 weeks with no significant savings versus control after 7 weeks. We discuss the implications for the design of effective information campaigns to engage households in conservation behavior.

Rudolf Kerschbamer, Daniel Neururer, Matthias Sutter

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Honesty is a fundamental pillar for cooperation in human societies and thus for their economic welfare. However, humans do not always act in an honest way. Here, we examine how insurance coverage affects the degree of honesty in credence good markets. Such markets are plagued by strong incentives for fraudulent behavior of sellers, resulting in estimated annual costs of billions of dollars to costumers and the society as a whole. Prime examples of credence goods are all kinds of repair services, the provision of medical treatments, the sale of software programs, and the provision of taxi rides in unfamiliar cities. We examine in a natural field experiment how computer repair shops take advantage of costumers' insurance for repair costs. In a control treatment, the average repair price is about EUR 70, whereas the repair bill increases by more than 80% when the service provider is informed that an insurance would reimburse the bill. Our design allows decomposing the sources of this economically impressive difference, showing that it is mainly due to the overprovision of parts and overcharging of working time. A survey among repair shops shows that the higher bills are mainly ascribed to insured costumers being less likely to be concerned about minimizing costs because a third party (the insurer) pays the bill. Overall, our results strongly suggest that insurance coverage greatly increases the extent of dishonesty in important sectors of the economy with potentially huge costs to costumers and whole economies.

Syon Bhanot

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Social norms messaging campaigns are increasingly used to influence human behavior, with social science research generally finding that they have modest but meaningful effects. One aspect of these campaigns in practice has been the inclusion of injunctive norms messaging, designed to convey a social judgement about one's behaviors (often in the form of encouraging or discouraging language, or a visual smiley or frowny face). While some prominent research has provided support for the use of such messaging as a tool for positive behavior change, causal evidence on the effect of injunctive norms messaging as a motivator (as opposed to just one part of a multifaceted messaging campaign) is limited. This paper presents a field experiment on water conservation behavior conducted by an organization in California, involving over 40,000 households, which provides some of the most precise evidence to date regarding the effect of injunctive norms on decision making. I find that not only do injunctive norms encourage conservation behavior, there is also no evidence that they discourage individuals from further attending norms messaging-regardless of whether the social judgement conveyed is negative or positive. Taken together, this suggests that injunctive norms are a useful tool in "nudge"-style campaigns tackling behavior change.

Michal Krawczyk, Joanna Rachubik

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The representativeness heuristic (RH) has been proposed to be at the root of several types of biases in judgment. In this project, we ask whether the RH is relevant in two kinds of choices in the context of gambling. Specifically, in a field experiment with naturalistic stimuli and a potentially extremely high monetary pay-out, we give each of our subjects a choice between a lottery ticket with a random-looking number sequence and a ticket with a patterned sequence; we subsequently offer them a small cash bonus if they switch to the other ticket. In the second task, we investigate the gambler's fallacy, asking subjects what they believe the outcome of a fourth coin toss after a sequence of three identical outcomes will be. We find that most subjects prefer "random" sequences, and that approximately half believe in dependence between subsequent coin tosses. There is no correlation, though, between the initial choice of the lottery ticket and the prediction of the coin toss. Nonetheless, subjects who have a strong preference for certain number combinations (i.e., subjects who are willing to forgo the cash bonus and remain with their initial choice) also tend to predict a specific outcome (in particular a reversal, corresponding to the gambler's fallacy) in the coin task.