Greg Allenby,
							
								Russell Belk,
							
								Catherine Eckel,
							
								Robert Fisher,
							
								Ernan Haruvy,
							
								John A List,
							
								Yu Ma,
							
								Peter Popkowski Leszczyc,
							
								Yu Wang,
							
								Sherry Xin Li
							
							
							
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								We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from economics, consumer behavior, and sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.