Glenn W Harrison, John A List, Charles Towe
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Does individual behavior in a laboratory setting provide a reliable indicator of behavior in a naturally occurring setting? We consider this general methodological question in the context of eliciting risk attitudes. The controls that are typically employed in laboratory settings, such as the use of abstract lotteries, could lead subjects to employ behavioral rules that differ from the ones they employ in the field. Because it is field behavior that we are interested in understanding, those controls might be a confound in themselves if they result in differences in behavior. We find that the use of artificial monetary prizes provides a reliable measure of risk attitudes when the natural counterpart outcome has minimal uncertainty, but that it can provide an unreliable measure when the natural counterpart outcome has background risk. Behavior tended to be moderately risk averse when artificial monetary prizes were used or when there was minimal uncertainty in the natural nonmonetary outcome, but subjects drawn from the same population were much more risk averse when their attitudes were elicited using the natural nonmonetary outcome that had some background risk. These results are consistent with conventional expected utility theory for the effects of background risk on attitudes to risk.
Steffen Andersen, Glenn W Harrison, Morten I Lau, Elisabet E Rutstrom
Cited by*: 4 Downloads*: 16

Economists recognize that preferences can differ across individuals. We examine the strengths and weaknesses of lab and field experiments to detect differences in preferences that are associated with standard, observable characteristics of the individual. We consider preferences over risk and time, two fundamental concepts of economics. Our results provide striking evidence that there are good reasons to conduct field experiments. The lab fails to detect preference heterogeneity that is present in the field, obviously due to the demographic homogeneity of the lab. There are also differences in treatment effects measured in the lab and the field that can be traced to interactions between treatment and demographic effects. These can only be detected and controlled for properly in the field data. Thus one cannot simply claim, without additional empirical argument or assumption, that treatment effects estimated in the lab are reliable.
Glenn W Harrison, Morten I Lau, Elisabet E Rutstrom
Cited by*: 0 Downloads*: 10

Randomization to treatment is fundamental to statistical control in the design of experiments. But randomization implies some uncertainty about treatment condition, and individuals differ in their preferences towards taking on risk. Since human subjects often volunteer for experiments, or are allowed to drop out of the experiment at any time if they want to, it is possible that the sample observed in an experiment might be biased because of the risk of randomization. On the other hand, the widespread use of a guaranteed show-up fee that is non-stochastic may generate sample selection biases of the opposite direction, encouraging more risk averse samples into experiments. We undertake a field experiment to directly test these hypotheses that risk attitudes play a role in sample selection. We follow standard procedures in the social sciences to recruit subjects to an experiment in which we measure their attitudes to risk. We exploit the fact that we know certain characteristics of the population sampled, adults in Denmark, allowing a statistical correction for sample selection bias using standard methods. We also utilize the fact that we have a complex sampling design to provide better estimates of the target population. Our results suggest that randomization bias is not a major empirical problem for field experiments of the kind we conducted if the objective is to identify marginal effects of sample characteristics. However, there is evidence that the use of show-up fees may have generated a sample that was more risk averse than would otherwise have been observed.