Papers - Anya Samek

Anya Samek

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The rising childhood obesity rate calls for interventions aimed at improving child food choice, and one recent innovation is the use of behavioral 'nudges.' We conducted a field experiment with over 1,400 children to measure the impact of interventions based on two behavioral theories: reciprocity and theories of self-control. The interventions were implemented in the classroom prior to observing choices between a healthy and less healthy milk choice in the cafeteria. We found that small, unconditional gifts (triggering reciprocity) increased the choice of the healthier milk by 15 percentage points relative to a control group. Giving the option to set a goal (an internal commitment device) was most effective for the younger children and increased the choice of the healthier milk by 10 percentage points. About two thirds of children made a goal to select the healthier milk, and almost 90 percent followed through with their goal. We also see an impact of health information delivered by teachers. Our results have implications for policy and practice, since low cost interventions implemented at school may have an impact on what kids choose to eat and in turn on obesity rates.

Chien-Yu Lai, John A List, Anya Samek

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The National School Lunch Program (NSLP) is a federal food assistance program that serves over 30 million children in the United States annually. Yet the impact of NSLP on nutritional intake may be limited because children frequently do not choose the healthier offerings or waste large portions of their meal. In this article, we study whether we can improve the impact of the NSLP on child food choice through low-cost nudges. We conduct a field experiment in a school lunchroom with 2500 children, evaluating the impact of informational prompts on milk choice and consumption over two weeks. We find that the prompts alone increase the proportion of children choosing and consuming the healthier white milk relative to sugar-sweetened chocolate milk from 20% in the control group to 30% in the treatment groups. Adding health or taste messaging to the prompt does not seem to make a difference. We survey students and find that most prompts affect perceived healthfulness of the milk, but not perceived taste. Finally, we find that the prompts are nearly as effective as a small nonmonetary incentive.

John A List, Anya Samek, Michael K Price

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No abstract available

David H Reiley, Anya Samek

Cited by*: 5 Downloads*: 47

Direct mail fundraisers commonly provide a set of suggested donation amounts to potential donors, in addition to the option of writing in an amount. Yet little systematic evidence exists about the causal effects of suggested donation amounts on giving behavior. To this end, we conducted a field experiment on a direct mail solicitation to nearly 15,000 members of three public broadcasting stations. We varied (1) the vector of suggested amounts, and (2) whether the suggested amounts were fixed or varied as a proportion of the individual's previous donation. We find that increasing the vector of suggested amounts by about 20 percent statistically significantly reduces the overall probability of giving by about 15 percent. The overall impact on revenue is less clear, but appears to be somewhat negative. Higher suggested amounts also lead to write in amounts representing a greater proportion of donations. We attribute our result to the apparent cognitive cost of writing in a preferred amount that differs from a suggested amount. A second field experiment, in which we alter only one of the suggested amounts, gives evidence consistent with that theory and with the idea that donors prefer to give round numbers, as we see donors significantly more likely to give amounts of $90 or higher when suggested $100 versus $95.

John A List, Ragan Petrie, Anya Samek

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In the past several decades the experimental method has lent deep insights into economics. One surprising area that has contributed is the experimental study of children, where advances as varied as the evolution of human behaviors that shape markets and institutions to how early life influences shape later life outcomes have been explored. We first develop a framework for economic preference measurement that provides a lens into how to interpret data from experiments with children. Next, we survey work that provides general empirical insights within our framework. Finally, we provide 10 tips for pulling off experiments with children, including factors such as taking into account child competencies, causal identification, and logistical issues related to recruitment and implementation. We envision the experimental study of children as a high growth research area in the coming decades as social scientists begin to more fully appreciate that children are active participants in markets who (might) respond predictably to economic incentives.

John A List, Anya Samek, Terri Zhu

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We use a field experiment to investigate the effect of incentives on food purchase decisions at a grocery store. We recruit over 200 participants and track their purchases for a period of 6 months, permitting us a glimpse of more than 3,500 individual shopping trips. We randomize participants to one of several treatments, in which we incentivize fresh fruit and vegetable purchases, provide tips for fruit and vegetable preparation, or both. We report several key insights. First, our informational content treatment has little effect. Second, we find an important price effect: modest pecuniary incentives more than double the proportion of dollars spent on produce in the grocery store. Third, we find an interesting pattern of consumption after the experiment ends: even when incentives are removed, the treatment group has higher fruit and vegetable purchases compared to the control group. These long-term results are in stark contrast to either a standard price model or a behavioral model of 'crowd out.' Rather, our results are consonant with a habit formation model. This opens up the distinct possibility that short term incentives can be used as a key instrument to combat obesity.

Jared Rubin, Anya Samek, Roman Sheremeta

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Firms face an optimization problem that requires a maximal quantity output given a quality constraint. How firms should incentivize quantity and quality to meet these dual goals remains an open question. We provide a theoretical model and conduct an experiment in which participants are paid for both quantity and quality of a real effort task. Consistent with the theoretical predictions, higher quality incentives encourage participants to shift their attention from quantity to quality and to decrease the error rate at the expense of lowering quantity of output. This quantity-quality trade-off is significantly impacted by the participant's ability and level of loss aversion.

Roland Fryer , Steven D Levitt, John A List, Anya Samek

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We present the results of a novel early childhood intervention in which disadvantaged 3-4-year-old children were randomized to receive a new preschool and parents education program focused on cognitive and non-cognitive skills (CogX) or to a control group that did not receive preschool education. In addition to a typical academic year (9 month) program, we also evaluated a shortened summer version of the program (2 months) in which children were treated immediately prior to the start of Kindergarten. Both programs, including the shortened version, significantly improved cognitive test scores by about one quarter of a standard deviation relative to the control group at the end of the year. The shortened version of the program was equally as effective as the academic-year program because most of the gains in the academic-year program occurred within the first few months.

Anya Samek

Cited by*: 5 Downloads*: 4

We experimentally investigate the difference in competitiveness of 3-5 year-old boys and girls in the U.S. 123 children from a preschool are randomly matched into girl-girl, boy-boy, and boy-girl pairs of similar age and participate in a gender-neutral, competitive classroom activity using candy as an incentive. Children participate in a piece rate incentive scheme and a tournament incentive scheme in rounds 1 and 2, and select their preferred incentive scheme for round 3. We find that girls and boys choose to compete at equal rates - with 80% of children choosing to compete overall. We also find that girls' output in the task is significantly lower than that of boys under the tournament scheme, but not different in round 3 for the girls and boys who self-select into the tournament. All children display a remarkable rate of confidence - 84% of children believe they won under the tournament scheme. The gender of the match does not play a significant role.

Avner Ben-Ner, John A List, Louis Putterman, Anya Samek

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An active area of research within the social sciences concerns the underlying motivation for sharing scarce resources and engaging in other pro-social actions. We develop a theoretical framework that sheds light on the developmental origins of social preferences by providing mechanisms through which parents transmit preferences for generosity to their children. Then, we conduct a field experiment with nearly 150 3-5 year old children and their parents, measuring (1) whether child and parent generosity is correlated, (2) whether children are influenced by their parents when making sharing decisions and (3) whether parents model generosity to children. We observe no correlation of independently measured parent and child sharing decisions at this young age. Yet, we find that apart from those choosing an equal allocation of resources between themselves and another child, children adjust their behaviors to narrow the gap with their parent's or other adult's choice. We find that fathers, and parents of initially generous children, increase their sharing when informed that their child will be shown their choice.